Privacy Policy
Our Privacy Policy
Learn how we handle your personal information and ensure your privacy and data security on our platform.
Last Updated on 12th December, 2025
Information We Collect
We may collect:
Identity & contact details: name, business name, email, phone number.
Enquiry details: the content of messages you send us, your requirements, and any info you choose to share.
Booking details: if you book a discovery call, details you submit through the booking journey (e.g., meeting time, answers to booking questions). locateai.co.uk
Technical data: IP address, device type, browser, pages viewed, approximate location (city/region), and similar website usage data.
Marketing preferences: whether you opt in/out, and how you interact with marketing emails (if sent).
Please don’t send special category data (e.g., health info) or confidential information through the Website unless we explicitly request it.
How We Use Your Information
Under the UK/EU GDPR, we must have a lawful basis for processing. We use your data for:
Responding to enquiries and providing information
Lawful basis: Legitimate interests (to run our business and respond), and/or steps prior to entering a contract.
Booking and managing discovery calls / consultations
Lawful basis: Steps prior to entering a contract and/or contract performance.
Improving the Website and diagnosing issues (e.g., performance, security, analytics)
Lawful basis: Legitimate interests (to maintain and improve the Website).
Where cookies/trackers require consent, we rely on consent (see Cookies section).
Marketing communications (only where permitted)
Lawful basis: Consent (or legitimate interests where permitted for B2B marketing), plus your right to opt out at any time.
Compliance, legal claims, and preventing fraud
Lawful basis: Legal obligation and/or legitimate interests.
Cookies
We may use cookies and similar technologies to make the Website work, understand usage, and improve performance. Some cookies are strictly necessary, while others (e.g., analytics/marketing) may require your consent.
Where your data comes from
Your data can be sourced from multiple sources:
Automatically (technical data via the Website and server logs).
Directly from you (forms, emails, bookings).
From third-party tools you use during booking/contact flows (e.g., when you book via an external scheduling link).
Who we share data with
We may share personal data with trusted service providers (“processors”) who help us operate the Website and manage enquiries/bookings, such as:
website hosting / content delivery,
form handling and CRM tools,
scheduling/booking tools (for discovery calls),
email and communications providers,
security and monitoring tools.
We only share what is necessary, and we require appropriate contractual protections.
We may also disclose data to professional advisers (lawyers/accountants) or regulators/authorities where required by law.
International transfers
Some service providers may process data outside the UK/EEA. Where this happens, we use appropriate safeguards (such as adequacy regulations or approved contractual protections) to help ensure your data remains protected.
Data Retention
We keep personal data only for as long as necessary for the purposes described above, including:
Enquiries and call bookings: typically up to 12–24 months after last contact (to manage follow-ups and maintain records).
Active client/work records: for the duration of the relationship.
Legal/tax/accounting records: typically up to 6 years where required or prudent.
We may keep data longer if needed to establish, exercise, or defend legal claims.
Security
We use appropriate technical and organisational measures to protect personal data. However, no online service is completely secure, and you share information at your own risk.
Your data protection rights
Depending on your location and circumstances, you may have rights including:
access to your data,
correction (rectification),
deletion (erasure),
restriction of processing,
data portability,
objection to processing,
withdrawing consent (where processing is based on consent).
To exercise your rights, contact info@locateai.co.uk.
We may need to verify your identity before responding.
Marketing choices
If you receive marketing from us, you can opt out at any time using the unsubscribe link (where provided) or by emailing us at info@locateai.co.uk
Third-party links
The Website may link to third-party sites/services (for example, booking links). We’re not responsible for their privacy practices. Please review their policies before providing your information.
Changes to this policy
We may update this Privacy Policy from time to time. We’ll post the updated version on this page and change the “Last updated” date.
Contact Us
If you have any questions or concerns about our Privacy Policy or the handling of your personal information, please contact us at info@locateai.co.uk