Transcal quotes bespoke builds in minutes, with AI doing the spec.
Transcal builds configurable technical products where every order is bespoke, and quoting one meant days of back-and-forth between sales, engineering, and the customer. We built a custom configurator with an AI layer that turns a plain-English requirement into a valid spec, then automates the schematic, the quote, and the follow-up.
Every Transcal order is a one-off, and pricing one meant a slow relay: a customer described what they wanted in a messy email, sales translated it, engineering checked it was even buildable, and a quote came back days later, often with mistakes baked in. Complex configurations were error-prone, the wait cost deals, and engineers were spending their time quoting instead of building.
- Every quote ran through a slow relay between customer, sales, and engineering.
- Complex configurations were error-prone, and mistakes got baked into quotes.
- Days of waiting for a price cost live deals.
- Engineers spent their time quoting instead of building.
- Plain English becomes a valid spec
An AI assistant reads a customer's requirement, even a messy email, and turns it into a valid starting configuration in seconds.
- A live visual canvas to fine-tune
That spec lands in a custom Next.js configurator the customer can adjust on screen, with the product updating as they choose.
- Impossible builds made impossible
Validation rules mean unsafe or unbuildable configurations simply can't be selected, so errors never reach the floor.
- Quote, schematic and follow-up, automatic
The instant a build is confirmed, the schematic, spec, and quote PDFs generate themselves, sync to the CRM, and go out with an automated follow-up.
We captured the rules behind what Transcal can and can't build, the foundation everything else relies on.
A live visual canvas with validation, so any configuration on screen is one that can actually be made.
The spec assistant up front, and automatic schematic, quote, and CRM sync at the end of every confirmed build.
As the range evolves, the configuration rules and AI prompts evolve with it, with engineering pulled in only on genuine exceptions.
The hard part of a bespoke quote is the spec. We put AI right at the front so a messy brief becomes a valid build before anyone touches it.
Validation rules make bad configurations unselectable, so the speed never comes at the cost of buildability.
Routine quoting runs itself end to end. Engineering is pulled in for real exceptions, not every order.
A customer now describes what they need in plain English, the AI hands them a valid starting build, they fine-tune it on screen, and they walk away with a schematic and a priced quote in minutes. Impossible builds never reach the floor, routine quoting runs itself end to end, and engineers are back to engineering.
- Client
- Transcal
- Industry
- Bespoke interiors
- Location
- United Kingdom
- Custom configurator
- Primary system
- Validated builds
- Impossible configs blocked
- Auto PDFs
- Schematic and quote on confirm
Ready to see what a system feels like?
Book a 30-minute strategy call. No deck, no pitch. Just a conversation about where the time is going and what we would do first.